Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique – it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. Standing out from the crowd can be accomplished is done correctly. While putting together your personal brand involves a lot of different parts – from how your website looks to your logo to the words you use to tell clear story – your personal brand photos can really make or break your entire image. So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera.
Look your best
Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist for the women. Makeup never looks as vibrant behind the camera as it does in real life – a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!
Choose your wardrobe carefully
Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide! one last thing on wardrobe – be sure to take photos in a business casual look. These images could be used for company ID, a facebook profile, or who knows maybe even a dating website. The most important thing to remember is to have fun during your branding photo session.
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Ask your photographer to include your logo in some images or to make a banner for your Facebook or LinkedIn for you. Don’t be afraid to get a little creative with it!
Remember: your personal brand should be an accurate reflection of you, your brand, and your business. As long as you’re sharing your authentic self with the world, your intended audience or potential clients will eat it up. Your personal brand photo shoot shouldn’t be about trying to be something you’re not – it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!